Achieving print perfection is a critical step in the translation of digital design into tangible marketing communications. When done correctly, the result is a flawless, high-quality print that mirrors your creative vision exactly. When not, it can lead to inconsistencies between your digital design and the final printed product, which can be costly to correct and in turn detract from your customer’s experience.
Whether you’re a seasoned designer or a production expert, the right printing techniques will guarantee that your designs seamlessly transition from pixels to paper. From avoiding common printing mistakes to leveraging the latest digital technology, these best practices promise exceptional results for all of your client projects.
Avoiding sizing issues is one of the most crucial steps to perfecting your print projects. To prevent distorted, blurry or pixelated images, it’s important to start with properly sized files. Using the same dimensions in both the file size and document layout ensures that your finished piece is accurate.
Mismatched color modes are another common printing mistake that can cause inconsistencies between your digital design and its printed form. Digital screens use RGB (Red, Green, Blue) to display colors, while commercial printers separate artwork into four-color plates – CMYK (Cyan, Magenta, Yellow, Black). Knowing the difference between these color modes and properly calibrating your screen is essential for achieving consistent colors across print.
Another way to avoid mismatched colors is by using Pantone spot colors in your designs. Unlike CMYK, which uses a paint bucket approach to combine various shades of each color, Pantone spot colors offer unparalleled precision for replicating specific hues. This level of accuracy ensures that critical brand or design colors remain consistent across your various printed materials.
Lastly, make sure that you always proof your files. Scour your documents for typos, grammatical errors and margin errors before sending them to the printer. For even more peace of mind, it’s a good idea to have one or two people proof your work. This will help you spot errors that may be difficult to see by yourself.
Despite the widespread adoption of omnichannel communications, print is still an essential part of most marketing campaigns. It engages the senses, is highly portable and elicits greater emotional responses from consumers than digital communications. In fact, studies show that direct mail is more likely to elicit a higher retention rate and activate parts of the brain that correlate to motivation response than digital communications.
Working with a digital printing service can offer a range of benefits for creating high-quality printed materials. Remember, a good working relationship with the best Orlando print shop is key to a successful project. Clear communication, attention to detail, and mutual understanding will lead to high-quality printed materials that meet your marketing objectives.